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You asked for more sheer shades, and we delivered. Meet Demure, the sheerest pink BIAB in our collection, designed for a barely-there, neutral nail look. This soft milky pink builder gel creates an elegant, translucent finish, perfect for subtle manicures, French tips, and natural overlays.
Developed using our best-selling Original BIAB™ formula, Demure combines primer, base, strengthener, builder, and color in one 5-in-1 system. Its long-lasting formulation ensures durable, salon-quality nails that last for up to 5 weeks, while reinforcing natural nail growth.
Original Builder In A Bottle™ formula – primer, base coat, strengthener, builder, and color in one
Sheer milky pink for elegant, natural-looking nails
Self-levelling consistency for smooth, streak-free application
Creates strong, durable overlays or acts as a protective barrier
Infill or soak-off compatible
LED and UV curable, 100% gel system
Long-lasting wear with no chipping or lifting for up to 5 weeks
Available in 60+ complementary shades
Demure BIAB is perfect for clients seeking a soft, barely-there nail aesthetic without compromising strength or durability. Its sheer pink tone works beautifully as a standalone shade or layered under other gel colors for custom effects. The all-in-one formula simplifies application, reducing service time while maintaining professional results.
For best results, use with:
Nail prep and dehydrator
Builder or application brush
LED/UV curing lamp
Optional top coat for extra shine or matte finish
Demure BIAB is an essential addition to any nail kit for those who love elegant, long-lasting sheer pink nails with professional-strength overlays.